I dropped the expensive video service that they originally included in their quote and that reduced my cost significantly. I could configure ads for desktop and for mobile. My sales package included ads that would be seen on competitive Yelp pages for six months, and a $150 CTM budget. I negotiated the cost down with fewer features and a 6 month contract. Her insistence and my naiveté about Yelp won. We played the “How Much is a New Client Worth to You?” game, and after several innings I lost. It was too expensive and too much of an unknown. I’m all for investing in my business, but a $6,000 gamble? I wasn’t ready for that. It’s not cheap, and they wanted to sign me up for a 12-month contract. Yelp charges a flat fee per-month, plus a variable pay-per-click rate. Until she told me the price and the terms. The advertising package basically sold itself. But it’s a pretty compelling feature to a new business like mine that’s fighting tooth and nail for recognition. That means that when potential customers see your local competition’s profile they’ll see your ad too. The most enticing aspect of paying for ads on Yelp is that they’ll place your ad on your competition’s Yelp page. She explained the package she wanted to sell me in clear terms. My business is new and I’ve had a difficult time getting out in front of my more established competition. But eventually their persistence paid off and I decided it couldn’t hurt to see what they had to offer. Okay, that’s four words.Ī representative from Yelp left me several voicemail messages in February. I need only three words to describe Yelp’s sales tactics: polite, premature, and annoyingly persistent. Otherwise, this is my experience with the service as honestly as I can describe it. ![]() If this post disappears it’s because it violated some esoteric clause in the contract. ![]() This post describes my experience with Yelp paid advertising from the moment I took the sales call to today, about one month from the end of my sixth month contract. At the end of the post Jim from Panoptic Media shares his experience with Yelp. Updated May 1, 2017. The emails just keep rolling in from others who feel as if they were scammed into Yelp paid advertising.
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